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Senior Marketing Automation Developer in Toronto at Procom

Date Posted: 5/10/2018

Job Snapshot

Job Description

Job ID: 253672

Senior Marketing Automation Developer

On behalf of our client in the Telecommunications Sector, PROCOM is looking for a Senior Marketing Automation Developer for development and deployment of marketing campaigns.

Senior Marketing Automation Developer - Job Description

  • Responsible for end-to-end development and deployment of multiple campaigns including targeted and personalized promotional campaigns on email and SMS systems
  • Lead and execute email campaigns; including build of personalized and dynamic emails, data integrations and segmentation, and QA procedures
  • Design trigger based journeys and workflows to deliver cross channel marketing capabilities
  • Partner with Communication teams and creative agency to deliver development projects
  • Collaborate with marketing stakeholders to provide recommendations on enhancing and maximizing the effectiveness of email marketing performance and customer engagement
  • Collaborate with data strategy and delivery teams to identify new datasets to build personalized journeys
  • Partner with digital marketing team to integrate email programs and Adtech (DMP)
  • Lead enhancement and adoption of Adobe campaign platform for marketing needs
  • Accountable for providing technical leadership and contribute to system architecture to further define and develop email system, as well as other tech/back-end systems
  • Be subject matter expert to identify scope of work and provide initial estimated timelines for projects
  • Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations
  • Lead and support implementation of special web projects and initiatives as required

Senior Marketing Automation Developer - Mandatory Skills

  • 2-4 years of experience as system analyst or administrator expert in Adobe Campaign and/or similar MAP
  • 5-7 years of experience in HTML, JavaScript, CSS, API Web development
  • 3-4 years of experience building cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
  • Proficient with SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience manager, Adobe target
  • Familiar with REACT language
  • Familiar with AI powered data solutions such as integrate.ai
  • Competent in applying contact strategy, developing A/B testing and segmentation
  • Ability to work diplomatically and collaboratively in a cross-functional environment
  • Experience establishing and maintaining cross functional relationships
  • Takes ownership, initiative, shows sense of urgency and is self-directed
  • Creativity and problem solving ability to overcome unexpected obstacles
  • Team player with strong interpersonal skills and strategic thinker who can push the status quo to drive change
  • Excellent time management, project management and organizational skills
  • Ability to deliver high quality work in a fast pace environment
  • Passion for agile development and advancing through challenges
  • Ability to manage vendors and work with them to drive quality product changes
  • Strategic, innovative and systematic thinker
  • Excellent writer and communicator (in both the written and verbal form)

Senior Marketing Automation Developer - Nice to Have Skills

  • MBA / Masters in Computer science or Marketing
  • Adobe marketing cloud certification
  • Agile Scrum master certification

Senior Marketing Automation Developer - Assignment Start Date

ASAP - 9 months to start

Senior Marketing Automation Developer - Assignment Location

Downtown Toronto