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Web Analytics Analyst in Toronto at Procom

Date Posted: 7/13/2018

Job Snapshot

Job Description

Job ID: 248303

Web Analytics Analyst: On behalf of our telecom client, PROCOM Toronto is seeking Web Analytics Developer/Analyst for a long-term contract employment opportunity.

Web Analytics Analyst: Job Details

  • Alignment of the data structure (i.e. eVars, Props, Events etc.) across multiple digital properties and reporting suites
  • Leverage Adobe Dynamic Tag Manager to build a data layer for all marketing analytics tags, including third party tags and pixels
  • Integrate multiple data sources into the Adobe Suite, including implementation of a unique identifier to enable tracking of cross-channel behavior
  • Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting
  • Explore information/metrics requirements and evolve the reporting based on various lines of business and project feedback
  • Present findings and recommendations to various audiences, including executive level

Web Analytics Analyst: Mandatory Skills

  • Strong interpersonal, communication and negotiation skills
  • University degree in Computer Science, Information Technology or related field
  • Minimum 1 year of experience in implementing and using Adobe Analytics (SiteCatalyst), Target and Dynamic Tag Manager
  • Leverage Adobe Dynamic Tag Manager (DTM) to build a data layer for all Analytics tagging including third party tags and pixels across all reporting suites
  • Understanding of database structures, tables, reference architectures

Web Analytics Analyst: Nice to Have Skills

  • Web development experience including knowledge of website design, HTML, JavaScript, ActionScript, and analytics metrics and terminology
  • Experience writing code

Web Analytics Analyst: Start Date

March 5, 2018

Web Analytics Analyst: Assignment Length

12 months